There is provided an ultrasonic wave diagnosis instrument. The ultrasonic wave Doppler diagnosis instrument transmits an ultrasonic continuous wave in a range direction and receives a reflective wave of the ultrasonic continuous wave. The ultrasonic wave Doppler diagnosis instrument includes: a modulation unit that subjects the ultrasonic continuous wave to frequency modulation such that a phase is varied in accordance with the distance of the range direction; a demodulation unit that demodulates the reflective wave for each range of the range direction while interlocking with the frequency modulation, and generates a reception signal in the range in a separated state; and a presentation unit that presents information by using a signal of a Doppler component based on the reception signal.