According to one embodiment, an image processing apparatus includes a level storage module, a video determination module, and a resolution increasing module. The level storage module stores a super-resolution level in association with a video mode. The super-resolution level indicates intensity of super resolution conversion, in which from a first video signal having first resolution, a second video signal is obtained that has second resolution higher than the first resolution and that is to be displayed in the video mode. The video determination module identifies a video mode and determines a super-resolution level based on the video mode identified. The resolution increasing module performs the super resolution conversion on the first video signal at the super-resolution level determined by the video determination module.