An image processing apparatus includes a region extracting section that extracts a first predetermined region including a target pixel in a current frame and a second predetermined region including a pixel located at the same position as the target pixel in a previous frame, a motion vector calculating section that calculates a motion vector of the first predetermined region with respect to the previous frame based on part or all of the pixels in the first predetermined region and part of the pixels in the second predetermined region, a filter coefficient determining section that determines a filter coefficient for a plurality of pixels in the second predetermined region based on the motion vector, and a noise reducing section that reduces noise in the target pixel based on the plurality of pixels in the second predetermined region and the filter coefficient.