A system that incorporates teachings of the present disclosure may include, for example, a server operably couplable to an Internet Protocol Multimedia Subsystem (IMS) network and an Interactive Television (ITV) system, where the server includes a controller to receive a session transfer request from a first communication device operably connected to the ITV system and presenting media content where the session transfer request includes identification information associated with a second communication device operably connected to the ITV system, and transmit an INVITE message to the second communication device and transmit a media adjustment message to a Media Resource Function Processor (MRFP) of the IMS network, where the media content is adjusted and transmitted to the second communication device based on receipt of the media adjustment message, where the adjusted media content is generated by the MRFP based on the identification information associated with the second communication device. Other embodiments are disclosed.