Methods, systems, and apparatus, including computer program products, for implementing a software architecture design for a software application implementing ad-hoc goods movement. The application is structured as multiple process components interacting with each other through service interfaces, and multiple service operations, each being implemented for a respective process component. The process components include, for example, a lead processing process component that handles the potential interests of a business partner and the interactions with the business partner over a certain timeframe; an opportunity processing process component that handles the development, processing, and monitoring of opportunities; a customer quote processing process component that handles the processing of quotes to customers offering the delivery of goods according to specific terms; and a sales order processing process component that handles the processing of customers' requests to seller for delivery of goods, on a specific date, for a specific quantity, and for a specific price.