Methods and systems for customer-transparent inventory fulfillment costs. A method may include an enterprise detecting a customer's selection of a given one of a number of inventory items, and in response to detecting the selection, the enterprise generating a display and instructing that the display be displayed to the customer. The display may include fulfillment options for the given item, where each of the options includes an indication of a corresponding fulfillment entity within a fulfillment network and an indication of a corresponding price. The price may be determined dependent upon fulfillment costs of completing order fulfillment of the given item for the customer from the corresponding fulfillment entity. The method may further include the enterprise detecting placement by the customer of an order specifying the given inventory item and a particular fulfillment option, and the enterprise conveying fulfillment instructions to the fulfillment entity corresponding to the particular fulfillment option.