The present disclosure involves systems, software, and computer implemented methods for providing an indicator of a relative importance of a work item. One process includes operations for identifying at least one work item for determining a relative importance of the work item. A context of a user associated with the work item is determined, and a plurality of attributes of the work item are identified. At least one applicable rule is also identified from a set of rules specific to the user. A score for the work item is calculated based on an application of the at least one applicable rule to the context of the user and the plurality of attributes of the work item, the score representing the relative importance of the work item. An indicator of the relative importance of the work item is presented through a user interface.