In a component press-bonding apparatus including a press-bonding tool for press-bonding a component, which is placed on a panel, to the panel via a sheet, the press-bonding tool is provided so as to be movable in a first direction (X-axis direction) orthogonal to a press-bonding direction. The component press-bonding apparatus has a sheet conveyance unit comprising: a feed reel which feeds a sheet in a second direction (Y-axis direction) orthogonal to the press-bonding direction and the first direction and which is movable in the first direction; a path member which forms a sheet path extending from the feed reel in the second direction and reaching the press-bonding tool and which is movable in the first direction; and a feed roller for feeding the sheet in the second direction. The feed roller is removably fitted to the sheet conveyance unit.