A gaming machine includes a cabinet frame, a display, and an emotive lighting area. The cabinet frame has a cabinet surface visible to and facing a player position in front of the gaming machine. The display is mounted to the cabinet frame and is configured to display a randomly selected outcome from a wagering game. The emotive lighting area is integrated with the cabinet frame on the cabinet surface, proximate the display, and is separate from the display. The emotive lighting area includes a light source and a reflective surface, each of the light source and the reflective surface being concealed within the cabinet frame such that they are not viewable from the player position, the reflective surface configured to receive light directly from the light source and to reflect the light to a viewable area.