Some embodiments of the invention provide several novel methods for distributing image content (e.g., picture content, video content, etc.). In some embodiments, the method tags the content with data that specifies an initial target color-region for the content. Some embodiments tag the data when the content is being created, while other embodiments tag the data when the content is being edited. The method uses the tag data to reformat the content for one or more different targets for the content. For instance, during the reformatting, some embodiments use the tags to perform proper color region conversion on the content. In some embodiments, this conversion converts the colors of each pixel in the content from the initial target color region to a subsequent target color region.