A thermal printing apparatus includes a thermal head having a plurality of heating elements arranged in a line. The thermal printing apparatus may further includes a control unit configured to determine conduction times of the heating elements based on print rates respectively assigned to the plurality of heating elements. The control unit may be further configured to compensate each of the determined conduction times based on the conduction times of the heating elements other than the respective heating element to determine a plurality of compensated conduction times. The control unit may control each of the plurality of heating elements based on the respective one of the plurality of compensated conduction times to enable the thermal head to perform printing on a recording medium.