Upon correcting blur of image capture data of an image capturing device by coded exposure processing, an exposure time and aperture value, which are set by a photometry unit of the image capturing device according to an object, are input, and the exposure time or aperture value is adjusted based on a ratio of shutter open periods in an opening and closing pattern of a shutter used in the coded exposure processing. Then, a gain adjustment value of the image capture data corresponding to a deficiency of an exposure amount by the adjusted exposure time or aperture value is set, image capture by an image capturing unit of the image capturing device is controlled based on the opening and closing pattern, exposure time, and aperture value.