A tire dressing system includes an imaging device that captures an image of a vehicle tire or portion thereof and at least one application device that applies tire dressing to the tire based on the captured image. The system determines one or more tire parameters based on the captured image. The tire dressing system configures the at least one application device based on the tire parameter(s) such that the application device substantially restricts application of tire dressing to within the boundaries of the tire sidewalls. By determining the tire parameters, the tire dressing system may apply the tire dressing to the tire sidewalls while reducing or minimizing application of tire dressing to the body or rims of the vehicle.