The image processing apparatus comprises: an image correction unit which applies a correction processing to the digital image data; a subject detection unit which detects a human subject from an input image data; a skin color setting unit which sets skin color information based on the detected human subject; a skin color extraction unit which extracts pixels having a skin color similar to a skin color represented by the set skin color information from the digital image data; an area setting unit which sets mask information used to apply correction only to an area to be corrected; and an image output unit which produces output image data based on the inputted digital image data, the corrected image data and the mask information. In a case where the human subject is not detected, skin color information is set using the pre-defined skin color information.