Moving image data, obtained by capturing a plurality of frames within the period of a single frame of display output while changing the exposure condition, can be more flexibly produced. For example, such moving image data is stored in a recording portion. When the moving image data is reproduced from the recording portion, a single frame is selected and output by a reproduced frame selecting portion for each period of a single frame of display output. In response to a user operation instructing to make the displayed image darker, a frame having an exposure condition of underexposure is selected and output from the moving image data to be reproduced from the recording portion for each period of a single frame of display output.