Invention Grant
- Patent Title: Using anchor text with hyperlink structures for web searches
- Patent Title (中): 使用锚文本与超链接结构进行网页搜索
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Application No.: US12748903Application Date: 2010-03-29
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Publication No.: US08380722B2Publication Date: 2013-02-19
- Inventor: Zhicheng Dou , Junyan Chen , Ruihua Song , Ji-Rong Wen
- Applicant: Zhicheng Dou , Junyan Chen , Ruihua Song , Ji-Rong Wen
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lee & Hayes, PLLC
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
This document describes tools for adjusting anchor text weight to provide more relevant search engine results. Specifically, these tools take advantage of a site-relationship model to consider relationships not only between an anchor text source site and a destination page but also relationships between multiple anchor text source sites to improve web searches. Consideration of these relationships aids in determining a new an anchor text weight, which in turn results in more relevant search results.
Public/Granted literature
- US20110238644A1 Using Anchor Text With Hyperlink Structures for Web Searches Public/Granted day:2011-09-29
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