An apparatus providing for output of a content package may include a content category selector for receiving a content category selection. A content category extractor may extract the content category selection from a content feed. The apparatus may further comprise a contextual characteristic determiner for determining one or more contextual characteristics. A GPS module may determine a location of the apparatus. The apparatus may thereby provide for selection of a content package based at least in part on the content category selection and the one or more contextual characteristics. The actual selection of the content package may occur in an external device, such as a content category selector. Once the content package is selected, the apparatus may provide for output of the content package such as through displaying the content package on a display.