Aqueous strippable paint comprising one or more pigments, a polyether polyurethane binder having anionic stabilizing groups, and a second polyether having at least 20 wt. % of lipophilic parts. The first polyether has an acid number of at least 8, preferably at least 12, and the second polyether has 30-70 wt % of lipophilic parts. The mixing ratio of the first and second polyethers is at least 20:1. The second polyether comprises a lipophilic polyester and/or polyurethane backbone. The polyether polyurethane binder has a Tg of less than −42° C.