An apparatus and method for driving a Liquid Crystal Display (LCD) device are disclosed. The apparatus includes a liquid crystal panel in which a plurality of subpixels arranged on each horizontal line are commonly connected to at least one adjacent data line, and on at least one horizontal line basis, a plurality of subpixels are connected to at least one adjacent data line through Thin Film Transistors (TFTs) of the subpixels from a same direction with respect to the at least one adjacent data line, a data driver for driving a plurality of data lines, a gate driver for driving a plurality of gate lines, and a timing controller for arranging externally received image data according to arrangement of subpixel columns commonly connected to each data line, providing the arranged image data to the data driver, and controlling driving timings of the gate driver and the data driver.