In one aspect, the teachings herein provide a method and apparatus for identifying the new network affiliation of a churned subscriber that has moved from an old network operator to a new network operator. Knowing the new network affiliation of a former subscriber provides a number of significant advantages to the old network operator. By way of non-limiting example, the old network operator can undertake new or adjusted advertising targeted at retaining remaining subscribers of like demographics. Additionally or alternatively, the old network operator can review pricing and service plans from the new network operator that are comparable to that used by the former subscriber, and make competitive pricing or service adjustments.