A content receiver receives ordering information from a content provider for orderable content or products. The content receiver also derives information specific to the content receiver and dynamically generates a matrix code including the ordering information and the specific information. The content receiver then transmits the matrix code to a display and when the displayed matrix code is detected and decoded by a reader, the reader initiates an order for the orderable content to be transmitted to the content receiver or products. In some implementations, the orderable content may be ordered from the content provider, which may then transmit the ordered content to the content receiver. However, in other implementations the orderable content may be ordered from a third party provider. As such, the third party provider may transmit the ordered content to the content provider, which may then transmit it to the content receiver.