Service delivery systems and methods are described. In one aspect, a service delivery system includes a set of tokens, a database, multiple terminals, and a service manager. Each of the tokens includes a respective token identifier. The database stores personal user profiles each of which is associated with a respective token identifier. The terminals are distributed about a selected locale. Each terminal has a reader that is operable to read token identifiers from tokens and a controller that is operable to transmit read token identifiers and context data identifying one or more conditions under which a token identifier is read through a network connection each time a token identifier is read. The service manager is connected to each of the terminals through a respective network connection and to the database. The service manager is operable to invoke one or more services in response to receipt of a token identifier from a transmitting terminal to collect data selected based at least in part upon context data received from the transmitting terminal.