A reporting system for providing reports on consumption rate changes for media content delivered over a network. A respective media consumption history is received for each of a plurality of entities at a storage. The histories are analyzed to identify selected media content for reporting based on changes in a consumption rate of the media content between at least two time intervals. A report including a reference to the selected media content is provided to a system. In an example, the system is a search engine indexing system and the invention enables the rapid indexing of new content and/or media content experiencing a surge in popularity. The consumption rate changes can be measured for monitored audiences comprising a subset of the audience. The monitored audience can be provided as a list of entities and/or selected based on the media consumption history and/or similarity to a known set of entities.