Contextual data center management utilizing a virtual environment is described. In one embodiment, there is a data center management tool for managing a physical data center from a representation of the physical data center operating in a virtual universe. The data center management tool includes a data center contextual object component configured to obtain a data center contextual object that describes operational information of the physical data center in the virtual universe. An operational change component is configured to implement at least one operational change to the representation of the physical data center in the virtual universe. The at least one operational change is implemented as a function of the data center contextual object. A management component is configured to manage the physical data center pursuant to a result obtained from implementing the at least one operational change.