A fishing lure having a buoyant housing containing a power source and an electronic controlling element. A pair of conduction lines may connect the power source with a submersible module which contains an actuator, a means for propelling the submersible module through the water, and a hook. An elongate member or cable may also be used to connect the buoyant housing with the submersible module. A means for increasing/decreasing the length of conduction lines (and optional cable) between the buoyant housing and the submersible module may also be used. Some embodiments operate an electric motor with a propeller, fin, or tail. Some embodiments utilize contacts which may be bridged by water in order to energize the submersible module.