A liquid ejecting apparatus includes a recording head that has a first column of nozzles, in which nozzles that eject dye ink are provided in line in a sub-scanning direction intersecting a main scanning direction of the recording head and recording paper, and a second column of nozzles, in which nozzles that eject pigment ink are provided in line in parallel to the first column of nozzles, which are disposed side by side in the main scanning direction. The liquid ejecting apparatus also includes a control section that adjusts an ejection amount of at least one of the dye ink and the pigment ink by changing a driving signal in accordance with the landing sequence of the dye ink and the pigment ink on the recording paper.