A system and method for generating revenue from a premium service that involves sending classified interactive advertisement information over current and future generation wireless networks to a portable electronic device request by a user/potential buyer that is paid for by the user. The classified advertisement information is sent as a message that is either comprised solely of text or of multimedia files. The service is offered as a premium service, which incurs a user-end charge that creates an alternate source of revenue for major wireless service providers and for the marketers, distributors and publishers of classified advertising. The service is either offered through an on-demand format wherein a charge is incurred per usage, or as a subscription service, wherein a charge is incurred after a specific amount of usage time or a given number of usages, or wherein the user subscribes to periodic alerts until such a time as the user opts-out.