A method for selling an item, the method including: (a) displaying to a user a web page that includes multiple vendor representations; each vendor representation being representative of a vendor that was previously selected by the user; (b) receiving from a user a vendor selection indicator; (c) receiving from the user a requested price for purchasing an item from the selected vendor during a predetermined period of time that is defined by the selected vendor; (d) determining whether to proceed in a selling process of the item to the user during the predetermined period of time in response to the requested price and to an availability of the item at the predetermined period of time for selling by the selected vendor; and (e) selectively proceeding in the selling process in response to the determination.