A system and method for generating actions utilizing predefined commands within a communications network comprises predefined commands called symbol commands. These are character strings entered into an internet platform during an internet protocol session. The method and system can be used via the internet and is well-suited for mobile use. In addition, utilization of keywords and alpha-numeric or other character symbols to form symbol commands allows for complex command structuring. A search process is used in combination with a symbol command and a symbol command directory to identify specific goods and services, or related symbol commands. In addition, a platform performs specific predetermined actions in response to the symbol command such as making product purchases or providing services such as location-based services, coupon delivery or travel ticketing. The symbol command structure and internet platform will also utilize identification information associated with an individual user. Furthermore, the platform may implement a response using location information associated with the user from the country code, area code or prefix code of a user's telephone number, or use GPS location information associated with the user's internet device. The symbol command system and method provide an improved form of access to products and services via the internet.