Systems, methods, and apparatus are provided to enable real-time communication with people, groups and devices in accordance with certain embodiments. Typically, a phone number, address, or login information (“traditional identification information”) is needed to initiate a communication with a specific person. However, there are many situations where this traditional identification information is not known, but individuals still wish to communicate with others whose traditional identification information they do not know. By selecting criteria such as geographical location information that is proximate to the device, a person can identify and communicate with others while not knowing their contact information. The criteria can also include attributes, visual information, or other characteristics of the target device.