A computer-implemented method for managing listing prices in an ecommerce environment. The method includes receiving from a user information, including price information, pertaining to a user's listing on an ecommerce web site, receiving from the user at least one search term that is not a valid UPC, ISBN, EAN, eBay Product ID, or ASIN, searching the ecommerce web site using the search term(s) received from the user and retrieving from the ecommerce web site at least one item listing relevant to the search term(s), and using an algorithm that utilizes the price of the at least one item retrieved from the ecommerce web site to determine a new price for the user's listing.