A capability is provided for using boarding passes to apply business rules for travelers. The information encoded in a region of a boarding pass of a traveler is read or otherwise accessed. The information from the encoded region of the boarding pass is propagated toward a system configured for determining whether to apply a business rule for the traveler. The system receives the information from the encoded region of a boarding pass of the traveler, and determines whether to apply a business rule for the traveler using at least a portion of the information from the encoded region of the boarding pass. The system, upon identifying a business rule to apply for the traveler, initiates a process for applying the business rule for the traveler. A business rule may indicate that an account of the traveler is to be credited or debited. A business rule may indicate that the traveler is entitled to remuneration, such as money, coupons, vouchers, discounts, offers, loyalty points, and the like.