A method for attaching a sealing profile to a vehicle body part includes the steps of pulling the sealing profile from a storage unit; passing the sealing profile through a first buffer which compensates for differences between incoming and outgoing speeds of the sealing profile; attaching an adhesive strip to the sealing profile continuously, the adhesive strip having a first adhesive layer facing the sealing profile and a second adhesive layer facing away from the sealing profile; passing the sealing profile with the attached adhesive strip through a second buffer which compensates for differences between incoming and outgoing speeds of the sealing profile; and rolling the second adhesive layer onto the vehicle body part. The adhesive strip is attached to the sealing strip in an assembly unit which heats the first adhesive layer as it moves around a press roller.