Systems and methods are disclosed for limiting text/multimedia message delivery based on destination point codes or other destination identifiers. A switching center in a mobile network monitors the amount of text/multimedia message traffic routed to destinations. If the message traffic routed to a destination exceeds a threshold, then the switching center generates a traffic message indicating traffic congestion for the destination, and transmits the traffic message to a message center. The message center processes the traffic message to identify a destination point code for the destination. The message center then adjusts delivery of text/multimedia messages toward the destination point code of the destination.