A system, a method, an apparatus, and a computer program product are provided. The apparatus includes at least one memory including computer program code, and at least one processor. The at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus at least to receive a request from a first user node to initiate an auction for a purchase of a product, and initiate an auction for the product. The at least one memory and the computer program code are also configured to, with the at least one processor, cause the apparatus at least to receive an initial bid from a second user node. The initial bid includes a price term that is lower than or equal to an initial price term for the product. The at least one memory and the computer program code are also configured to, with the at least one processor, cause the apparatus at least to receive one or more subsequent bids from the second user node or another user node. Each subsequent bid includes a price term that is lower than the price term of the initial bid and all preceding subsequent bids. Furthermore, the at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus at least to terminate the auction, when a period of time lapses or a price point is accepted.