A content distribution method distributes a package containing a content from a content distribution apparatus to a terminal of a content distribution destination and causes the terminal to expand and display the content contained in the distributed package by using expansion software provided in the terminal. Update data of the expansion software is inserted in the package in addition to the content. When the terminal cannot expand the content by using the expansion software provided in it, the terminal updates the expansion software provided in it by using the update data contained in the distributed package and expands the content by using the updated expansion software.