An image forming apparatus having functions pertaining to image formation includes: a display unit for displaying a screen corresponding to each function; a storage unit for storing the screens to be displayed on the display unit and start-up factor information, one of the screens stored as an initial screen related to the start-up factor information, the initial screen being displayed at a time of starting up the image forming apparatus; and a control unit for making the image forming apparatus start when the start-up factor information is input from an information obtaining unit in a state where the image forming apparatus is not in operation, for deciding the initial screen to be displayed on the display unit by comparing the input start-up factor information to the start-up factor information stored in the storage unit, and for making the display unit display the decided initial screen.