A method for the identification of potential internet service customers is provided. The method includes receiving a first internet traffic data for an internet entity corresponding to a first amount of internet traffic exchanged with the internet entity over a first service provider network. The method also includes receiving a second internet traffic data for the internet entity corresponding to a second amount of internet traffic exchanged with the internet entity over a second service provider network. The method also includes determining a volume metric for the internet entity based at least in part on the first and second internet traffic data, determining whether the volume metric meets a criterion, and displaying an identity of the internet entity if the volume metric meets the criterion.