A technique for service change and service fallback in intelligent networks is described. The network comprises a service control functional component (516) and a service switching functional component (518). A method implementation of the technique includes the step of obtaining (4) from the service switching functional component (518) service preference information for at least one of two or more services indicating a preferred service for a user equipment (510). Further, a service is selected (5) based on the service preference information and service availability information relating to required resources for at least one of the two or more services. The determined service for service change or service fallback is then indicated (6) to the service switching functional component.