A method of wireless communication between user equipments includes retrieving user data and a criterion via a software application on a first wireless user equipment having communication interfaces. One of the interfaces is selected based on the criterion. The interface is used to identify wireless user equipments in a proximity of the first user equipment. A total number of user equipments in the proximity of the first user equipment is determined, and, when the number is below a value, another interface is selected. The other interface is used to identify wireless user equipments in the proximity of the first user equipment. A match between the user data of the first user equipment and user data of a second user equipment, causes initiation of wireless communication between the first and the second user equipments by sending to any of the user equipments a message associated with the match.