Systems and methods for making recommendations to a consumer, including, accessing a first and a second consumer profile database; allowing a consumer to request information regarding a product from a product database; selecting all products in the product database; removing all of the products that are not included in a similar product area with the requested product; establishing an initial product recommendation value for each remaining selected products; transforming the initial product recommendation value for each of the remaining selected products based on a comparison of the subjective product evaluation information and at least some consumer profile information and/or supplemental consumer profile information to produce a final recommendation value for each of the remaining selected products; creating a ranked list of the remaining selected products by each remaining selected product's final recommendation value; and displaying data regarding the ranked list of the remaining selected products to the consumer.