A printing system has a print mechanism to dispense a curable ink onto print media, a texture roller having a textured surface arranged to transfer a texture through a film to the curable ink on the media resulting in textured ink, and a curing mechanism to cure the textured ink. A printing system has a print head to dispense a curable ink onto print media, a film arranged adjacent a side of the media upon which the ink is dispensed, a texture roller arranged on a side of the film opposite the media to transfer texture to the curable ink, resulting in textured ink, and a curing mechanism to cure the textured ink. A method of controlling gloss in a printed image includes forming a printed image on print media using curable ink, using a roller to transfer a texture pattern to the curable ink, and curing the ink such that the pattern cures into the ink.