A bright pigment 100 includes: a flaky substrate 10; a first layer 20 that is formed on the flaky substrate 10 and that contains one selected from the group consisting of titanium dioxide, silver and a silver alloy as its main component; and a second layer 30 that is formed so that the first layer 20 is interposed between the flaky substrate 10 and the second layer 30 and that contains the hydroxide or hydrated oxide of neodymium.