An image processing apparatus includes an analyzing unit, a determining unit and a color conversion unit. The analyzing unit analyzes colors being used in an image. The determining unit determines, based on an analysis result provided by the analyzing unit, as to whether or not the colors being used in the image are converted into one or more limited colors. When the determining unit determines that the colors being used in the image are converted into the one or more limited colors, the color conversion unit converts the colors being used in the image into the one or more limited colors.