An electricity generation control device calculates a virtual electricity generation efficiency where a transmission gear ratio of a continuously variable transmission is changed with a minute amount when an electricity generation condition by an engine drive is realized, changes the transmission gear ratio with a minute amount in a case where the virtual electricity generation efficiency is superior to a present electricity generation efficiency, calculates a virtual electricity generation efficiency where an engine drive torque and an electricity generation drive torque are changed with a minute amount, and changes the engine drive torque and the electricity generation drive torque in a case where the virtual electricity generation efficiency is superior to a present electricity generation efficiency, in which the minute amount change of the transmission gear ratio and the minute amount change of the engine drive torque and the electricity generation drive torque are alternatively performed.