One example embodiment of the invention is directed to a computer program product for initiating a process for use during a data sharing event on a packet based network, the program product comprising computer executable instructions stored on a computer readable medium, the data sharing event including a plurality of users sharing streaming data with one another. The example program product instructions when executed by one or more computers causing the one or more computers to perform steps comprising receive a request to initiate the process communicated from one of the plurality of users participating in the data sharing event, respond to the request by initiating the process on the data network whereby at least one of the users participating in the data sharing event may access said process, and terminate the process after one or more termination conditions has been satisfied.