A real time information feed system comprises an interface to receive a real time information feed and a data mining engine for retrieving data concerning a subscriber. A recommendation engine automatically modifies the real time information feed according to the mined data; and a subscriber interface outputs the modified real time information for delivery to the subscriber. The data mining engine is adapted to mine data in a real time communication medium used by the subscriber, such as a micro-blogging service. The data mining engine comprises an indexer for mining and indexing the real time information feed and the subscriber data to provide a plurality of indexes; and to generate vectors representing the separate indexes and to compare the vectors to modify. The data mining engine and the recommendation engine combine recommendation and information retrieval settings from a plurality of online and offline sources to produce a single amalgamated list of results to harness a user's usage patterns and social graph activity on a social network or updating service, that further allows the generation of user profiles as part of a media recommendation system.