In general, techniques are described that facilitate the reuse of software assets within an enterprise. A system, for example, is described that includes a repository to store artifacts, and an asset source to generate a software asset based on the artifacts. The system further includes an asset management system to receive the software asset from the asset source and store the software asset within an asset library. The system may further include a model having one or more elements, and an asset retrieval module to selectively retrieve a subset of the software assets from the asset library based on input from a user identifying one or more of the elements. The system may also include a subsystem that allows users to customize asset governance processes and tailor system behavior through an event-driven mechanism.