Invention Grant
US08413181B2 System and method for selecting and delivering ADS based on cross-platform activity
有权
基于跨平台活动选择和交付ADS的系统和方法
- Patent Title: System and method for selecting and delivering ADS based on cross-platform activity
- Patent Title (中): 基于跨平台活动选择和交付ADS的系统和方法
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Application No.: US11955758Application Date: 2007-12-13
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Publication No.: US08413181B2Publication Date: 2013-04-02
- Inventor: Steve Riedl , Bryan Santangelo , Gabe Zimbelman
- Applicant: Steve Riedl , Bryan Santangelo , Gabe Zimbelman
- Applicant Address: US NY New York
- Assignee: Time Warner Cable, Inc.
- Current Assignee: Time Warner Cable, Inc.
- Current Assignee Address: US NY New York
- Agency: The Marbury Law Group, PLLC
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025
Abstract:
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
Public/Granted literature
- US20090158320A1 SYSTEM AND METHOD FOR SELECTING AND DELIVERING ADS BASED ON CROSS-PLATFORM ACTIVITY Public/Granted day:2009-06-18
Information query
