A cable television method for a cable television network involves sending a polling message to a modem forming a part of a television set top box from a cable television headend via a cable television cable connection to the set top box; wherein the polling message instructs the cable television set top box to report a currently tuned channel of the television set top box; receiving a response message from the cable television set top box transmitted by the modem and containing the currently tuned channel of the television set top box; and compiling the currently tuned channel information from a plurality of set top boxes received in response messages to determine actual program viewing statistics for a television time slot during which the polling responses were sent. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.